Incentive Premiums by ETTSI

Sometimes marketing managers shy away from using incentives because they think they can’t afford to incorporate them into their budget. They think they have to offer something irresistible, and therefore expensive, so they don’t even try. Others who do use incentives think that they have to exaggerate the value of the incentive to get the desired result. My experience is that neither is necessary or true.

Most companies are doing all they can to please their valued customers even with strained resources but some are taking advantage of the greed of their clients by offering look alike products that are nowhere near the same quality with no intention or ability to support them. The end result will hurt the entire business segment from top to bottom once things start rolling again.