It’s “Cyber Monday” and the retail reporters are predicting a 20% increase in internet sales over last year. “Black Friday” was up 7% and everybody is confident that this holiday shopping season will rake in the greatest number of dollars ever. But what has been going on for the last 11 months? Why is it that retailers will suddenly start to advertise, promote, and market again after hibernating all year? Why now? Is it just because they can’t wait any longer? Is it because they think that people are finally ready to buy? I don’t think so.
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