I can understand that it sometimes seems that if you don’t drop your prices you will lose the business but it is best to make sure that there actually are similar products out there that are priced below yours and that you can afford to sell at that price before you give in.
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I’ve been in the Incentive Premiums business for over 18 years now. Over that time I’ve come up with a lot of ideas and had a lot of things suggested to me. Heck, I’ll be honest! I’ve even knocked off a few of my competitor’s ideas too! I know what worked before, what no longer works like that anymore, and what you can expect from these “best practices” of the day you hear about.
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