Incentive Premiums by ETTSI

I want my certificates to not only entice your customers to buy your products; I also want them to entice your customers to travel with me too. I use a simple formula. It costs a certain amount of money to print and support the certificates and it costs a certain amount of money to fulfill the vacation that the certificate offers. I add the two together and let you decide how to split these costs between you and your customer.

I experience the same thing in my business. Recently my marketing team developed an internet marketing tool so we can deliver our sales incentives and travel certificates electronically online. With so much business now being done over the internet, it became apparent that I needed to be able to participate in that process in order to continue assisting in our customers’ success. Still, when the idea was first brought to me I remember thinking, “Internet? The internet is complicated!”