Advertising and marketing are driven by fear of loss. Over the last several years businesses haven’t had to promote because their competitors weren’t promoting either but I think this year that will change and this is a great thing for the Incentive Premiums business.
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I know some people love Chicken Little and see every sign as one that points to the end but I just prefer to look at my glass as half full with the potential for filling more and more until is spills over. I’ve got a lot of work to do to fulfill my predictions not to mention pleasing all the people depending on me so I have to stay motivated. Never the less, I can’t even begin to consider a scenario where things don’t always have the potential to get better, but for all of you who still don’t believe that there are good times just ahead, I do have some evidence to consider.
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