It’s funning how one idea will take off and another will go absolutely nowhere. My staff and I are always playing with ideas and concepts for sales incentives. Sometimes we come up with something that I think is just going to go crazy but it doesn’t and then something that doesn’t really sound that great comes along and we throw it out there just for the heck of it and BAM! It’s what everybody is talking about.
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So what are your plans for 2012? Are you going to sit on your hands and wait for the economic winds to start blowing your direction again or are you going to get out front with a renewed push to make the most of whatever comes your way regardless of what the economy does? When you think about it, this is a stupid question isn’t it! Of course you are going to be proactive…
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It’s “Cyber Monday” and the retail reporters are predicting a 20% increase in internet sales over last year. “Black Friday” was up 7% and everybody is confident that this holiday shopping season will rake in the greatest number of dollars ever. But what has been going on for the last 11 months? Why is it that retailers will suddenly start to advertise, promote, and market again after hibernating all year? Why now? Is it just because they can’t wait any longer? Is it because they think that people are finally ready to buy? I don’t think so.
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