If your showroom is a web page, you need to invest in a closing tool to move the customer to make a favorable purchasing decision just as you would in a physical showroom. Otherwise, when your marketing process ends, your sales process is going to die right along with it.
Read the rest of this entry »
The best way I know to mess up a great promotion is to offer a Sales Incentive that is out of balance with the sale. For instance, an incentive package that has a perceived value of $1200 does not work with a $200 sale. It’s just too good to be true!
Read the rest of this entry »
I suspect that many consumers are starting to be a little suspicious of what they read on the internet. Who decides what web sites show up for a search term related to what you were thinking of buying? Who verifies that the information they offer is accurate?
Read the rest of this entry »