The 15 Month Annual Contact

Author: Frank Bertalli  /  Category: Tips and Tricks

Once that contracts ends you are subject to your competitor’s pitches and coupons and all the other things that they’ll do to get your customers to hire them instead of you. Typically, non-renewal cost you at least 18% to 25% per year and more if you have to replace the customer because they moved on to your competitor.

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