Perceived Value is the Key

Author: Frank Bertalli  /  Category: Tips and Tricks

Sometimes marketing managers shy away from using incentives because they think they can’t afford to incorporate them into their budget. They think they have to offer something irresistible, and therefore expensive, so they don’t even try. Others who do use incentives think that they have to exaggerate the value of the incentive to get the desired result. My experience is that neither is necessary or true.

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It’s Been a Tough Year for Everybody

Author: Frank Bertalli  /  Category: Tips and Tricks

“You know, I can’t afford to lose one person from my team right now but, what scares me more, I can’t imagine trying to find a replacement that can do all the things they can now do. I’d probably have to hire 3 people to get the skills of just one!”

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