The best way I know to mess up a great promotion is to offer a Sales Incentive that is out of balance with the sale. For instance, an incentive package that has a perceived value of $1200 does not work with a $200 sale. It’s just too good to be true!
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All in all, when compared to offering a discount or a rebate, Sales Incentives produce more sales with happier customers and leave more money on the table. Hence, they cost you nothing.
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I can understand that it sometimes seems that if you don’t drop your prices you will lose the business but it is best to make sure that there actually are similar products out there that are priced below yours and that you can afford to sell at that price before you give in.
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