If your showroom is a web page, you need to invest in a closing tool to move the customer to make a favorable purchasing decision just as you would in a physical showroom. Otherwise, when your marketing process ends, your sales process is going to die right along with it.
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The best way I know to mess up a great promotion is to offer a Sales Incentive that is out of balance with the sale. For instance, an incentive package that has a perceived value of $1200 does not work with a $200 sale. It’s just too good to be true!
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All in all, when compared to offering a discount or a rebate, Sales Incentives produce more sales with happier customers and leave more money on the table. Hence, they cost you nothing.
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