I Knew It!

Author: Frank Bertalli  /  Category: Tips and Tricks

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The other day I was experiencing a little trouble with my cable internet connection.  Sometimes my laptop could get a good signal and sometimes not.  My son was having the same trouble with his Play Station so I got on line and searched for a solution.

 I found a product that would amplify my wireless signal but I wasn’t sure if this was what I needed for my application and I was skeptical if it really worked. I tried the store’s online chat but no one ever answered.  Then, I called the local big box store and sat on hold for 10 minutes. I was never given the opportunity to speak with anyone.  Finally, I hung up. It was as if they had closed the store and gone home.

The next day I got in my car and drove to the store which is just a few minutes from my office.  The store was open and packed with customers but there were only a few employees on the floor and getting help selecting a product was nearly impossible. I walked around for a while and studied a few products then finally decided to purchase the one I had read about on the internet.

I got home that evening and after the kids went to bed I un-wrapped the package, read the instructions, and then set the unit up as it explained I should do. As I set the unit on the counter it made a funny sound like there was a part loose inside.  I ignored the noise and plugged it in. last, I turned on my laptop... Still no signal.

The next day I went back to the store’s web site looking for some answers. What I found were dozens of complains about the non-existent customer service. No one could get through on the phone and no one could get help in the store. Customers were swearing they would never go back. I looked at a few other store web sites and this thread seemed to run through them all.

Last fall I predicted this would happen as the economy rebounded this spring.  People just can’t go forever without purchasing things. Sooner or later they get bored or their personal belongings simply wear out.  Companies have cut back and enjoyed increased profits with a lean staff but with a surge in customer activity they are now paralyzed to respond.  They simply don’t have the resources to meet the customer’s needs and their reputations are suffering as a result. Sales are not what they could be so while profits were high during the down times, whatever they gained in the lean times they are losing now with lost sales and possibly lost customers as a result of the poor customer service. People are looking to make purchases. They tell me the car business just had several terrific months.  Home improvements purchases are off the chart.  People are spending again! Hire some staff already!

But for many, the attitude is still stay lean.  Few are making the investment to get out front and capture the business, but now is the time to pounce while the competition sleeps! This is the time to make your best offer and you don’t have to give away your margins to do it.  If you are ready to handle the customers then all you need is a great Sales Incentive and you’ll sweep the table!  Our Travel Certificates have always been popular with consumers but our new Electronics Certificates are really hot and we are about to launched a series of Cash Back Rebate Certificates good at every major retailer in the country.  Come on! Let’s get the ball rolling! I told you this was going to happen.  Are you ready?

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