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Study - Comcast Cable |
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Program: Fly Free America
Client: Comcast Cable
Venues: North West region
Theme: Fly With Comcast High Speed
Directive: Local Market Awareness Campaign
Fly With Comcast Overview:
Cable Television giant, Comcast Cable wanted a hook for their Introductory High Speed Cable Internet service and contacted Fly Free America for developing a program to offer an additional incentive to their special introductory rate with free installation. |
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Fly Free America recommended their Nationally recognized Fly Free America Incentive that offered a natural tag line association of Fly Free with Flying faster on the Internet via High Speed Cable modem. Utilizing a direct mail campaign with targeted lists of both current cable subscribers, and Satellite customers, the creative hammered home the ease of Flying Faster online, as well as using the Internet for associated purchases related to traveling, such as booking flights, shopping for luggage, and checking the weather.
Comcast is currently contracting with Fly Free America to continue the program several more times throughout the year, and approved for all regions with this promotion.
"Fantastic. In 2 weeks we received more than 7,000 phone calls to the dedicated phone numbers we had set up, and we made more than 6200 sales! We'll see how many actually connect/install, but this is the kind of activity/volume we usually see over a 2-month campaign - not a 2-week campaign! Thank you very much for all your help!" |
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