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	<title>Incentive Premiums by ETTSI &#187; travel club</title>
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	<description>creative ideas using premium travel certificates and incentives</description>
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		<title>Perceived Value is the Key</title>
		<link>http://incentivepremiums.com/?p=202</link>
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		<pubDate>Thu, 03 May 2012 15:33:53 +0000</pubDate>
		<dc:creator>Frank Bertalli</dc:creator>
				<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[bonuses]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product pricing]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[purchasing strategy]]></category>
		<category><![CDATA[sales incentives]]></category>
		<category><![CDATA[spiffs]]></category>
		<category><![CDATA[travel certificates]]></category>
		<category><![CDATA[travel club]]></category>

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		<description><![CDATA[Sometimes marketing managers shy away from using incentives because they think they can’t afford to incorporate them into their budget. They think they have to offer something irresistible, and therefore expensive, so they don’t even try. Others who do use incentives think that they have to exaggerate the value of the incentive to get the desired result. My experience is that neither is necessary or true.]]></description>
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