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	<description>creative ideas using premium travel certificates and incentives</description>
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		<title>Too Good to Be True</title>
		<link>http://incentivepremiums.com/?p=121</link>
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		<pubDate>Sat, 06 Oct 2012 13:27:44 +0000</pubDate>
		<dc:creator>Frank Bertalli</dc:creator>
				<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[promo]]></category>
		<category><![CDATA[rebate certificates]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[sales incentives]]></category>
		<category><![CDATA[travel certificates]]></category>

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		<description><![CDATA[The best way I know to mess up a great promotion is to offer a Sales Incentive that is out of balance with the sale. For instance, an incentive package that has a perceived value of $1200 does not work with a $200 sale. <b>It's just too good to be true!</b>]]></description>
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